Hot Summer Trends to Grow Your Beauty Business and Stay Booked Out

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Summer isn’t just a busy season for vacations and weddings—it’s also prime time for beauty pros to boost visibility, revenue, and reputation. If you want to grow your beauty business, tapping into what’s trending isn’t optional—it’s essential. Whether you’re a solo esthetician, a spray tan artist, or just getting your side hustle off the ground, updating your services, branding, and marketing with seasonal relevance can help you attract more clients, create standout content, and stay booked out all summer.

In this post, we’re diving into the top summer beauty business trends for 2025—plus how to integrate them seamlessly into your client experience, services, and business strategy.

Let’s get your beauty biz ready to shine all season long.

What’s Trending in Beauty This Summer?

Every year brings new buzzwords in beauty, and 2025 is all about glowing skin, vacation-ready services, and express results. Here are a few hot beauty trends to watch—and how to make them part of your offerings:

• Glowy, minimal skincare looks: Think lightweight, breathable treatments like enzyme facials, dermaplaning, and hydration boosters. Summer clients want their skin to glow naturally with minimal product.
  
  
• Travel-friendly services: Lash lifts, brow laminations, and spray tans are in high demand for clients headed to weddings, beaches, and events.
  
  
• Low-maintenance results: Long-wear makeup, hybrid lashes, and waterproof PMU solutions are trending with clients who want beauty that lasts in the heat.
  
  
• Bold summer color palettes: Pops of coral, berry, and bronze are making a comeback in nails, eyes, and lip services.
  
  

Pro Tip: Use a tool like Otter.ai to record client questions or trends you notice during appointments. It helps you keep track of what people want so you can pivot your offers quickly.

How to Integrate Summer Trends into Your Service Menu

Now that you know what’s hot, how do you actually offer it in your biz?

Here are a few ways to make your service menu summer-ready:

• Create summer service bundles: Combine popular services into a seasonal package, like “The Summer Glow Up” (hydration facial + spray tan — ideally done 1–2 days apart) or “Beach-Ready Brows + Lashes.” Spacing them out ensures the best results and client comfort.
  
  
• Add seasonal upgrades: Offer pH-balancing sprays, shimmer drops, or waterproof setting finishes as limited-time upgrades.
  
  
• Feature vacation-friendly promos, one example is  this travel kit: Target your email list and social media with offers for pre-vacation beauty prep.
  
  

Use Acuity Scheduling to create special summer service categories and automate booking confirmations with seasonal messaging.

Boost Summer Bookings with Strategic Marketing

It’s not just what you offer—it’s how you promote it. Summer is the perfect time to refresh your marketing so it matches the energy and aesthetic of the season.

Try these summer-ready marketing moves:

• Refresh your visuals: Update your photos, highlight covers, and website graphics with lighter, brighter colors.
  
  
• Plan a themed content series: Think "7 Days to Glow," "Vacation Beauty Must-Haves," or "Client Summer Faves."
  
  
• Lean into urgency: Use phrases like “book before vacation” or “limited spots left for July” to drive quick action.
  
  

Use Canva to create graphics and Kajabi to schedule seasonal email sequences.

Keep Your Beauty Biz on Top This Summer and Beyond

Staying ahead doesn’t always mean doing more. It means being intentional about your systems, client experience, and brand.

Here are a few backend tips to keep your business running smooth all season:

• Update your website: Check for outdated offers, refresh banner images, and make sure your booking link is easy to find.
  
  
• Forward a new seasonal landing page: Use Namecheap to forward a summer-themed domain like "yourbrandglow.com" to your booking site.
  
  
• Document your workflow: Create a summer SOP (standard operating procedure) for onboarding clients, content batching, or prepping your studio.
  
  

Use Scribe to document your summer workflow or Trello to organize your marketing calendar.

Don’t forget to grab your free Summer Biz Prep Checklist — it’s a one-page planning tool to help you organize your summer goals, booking flow, content ideas, and more!

Don’t Forget the Client Experience

As your services evolve, make sure your client experience reflects that too:

• Check your outgoing voicemail – Is it updated with summer hours or availability?
  
  
• Send summer thank-you notes or texts – A quick seasonal shoutout goes a long way.
  
  
• Offer a summer referral bonus – Encourage clients to share their glow.
  
  

Want a full reset? Download my Beauty Business Checklist — it walks you through the foundational steps to legitimize, organize, and grow your biz with confidence.

Conclusion

The best beauty professionals don’t just follow trends—they lead with intention. By updating your services, marketing, and systems for the season, you’re showing your clients (and yourself) that your business is here to stay, grow, and shine.

Save this post, pin it for later, and share it with a fellow beauty biz owner who’s ready for her next-level summer!

You’ve got this. Let’s make it your most confident, booked-out season yet.